Intensity of competitive rivalry: LOW
There is a mutual impact between car sharing activities and the car rental business. New business models are being introduced and, as traditional car rental companies continue to provide hourly rental services and car sharing options.
There are key international companies operating in the category of car rental (Table 1). However, despite the significant growth (car rental value sales grew by 14% in 2013) and the presence of international car rental brands, the category of car rental is considered to have not reached its full potential.
Table 1. Car Rental Brands by Key Performance Indicators, 2013
| Utilisation (%) | Fleet size (‘000cars) | Avg.# of Transactions Per Car | Avg. Rental Duration | |
| Avis | 91.8 | 0.2 | 83.7 | 4.0 |
| Dollar Thrifty | 53.2 | 0.6 | 46.3 | 4.2 |
| Eleks-Polyus | 34.3 | 0.3 | 29.8 | 4.2 |
| Europcar | 72.5 | 0.3 | 66.2 | 4.0 |
| Hertz | 69.2 | 1.5 | 56.1 | 4.5 |
| Others | – | 7.9 | – | – |
| Sixt | 78.7 | 0.6 | 59.8 | 4.8 |
| Total | – | 11.5 | – | – |
Source: Euromonitor International
In case of car sharing, there are only TWO officially registered companies, which operate on Russian market: Anytime in Moscow and Streetcar in Saint-Petersburg. Continue reading
Car-sharing in Russia 