Marketing mix: Place

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First, Zipcar will be integrated into St. Petersburg and Moscow only. Then, we are planning to operate in other big cities as well.

You will be able to find Zipcars near universities, business and shopping centers, airports, railway and subway stations.

When you want to use a car, simply open a mobile application and track whether there are any cars available nearby. After using, you can leave it wherever you want, but if the car is left on any of our special parking slots, you will receive free 15 min to personal account.

Our staff will monitor the location of each car, maintain the distribution among districts at daytime and at night, drive vehicles to its original locations.

Zipcar: Easy find, easy go, easy leave

2 thoughts on “Marketing mix: Place

  1. Mobile device is crucial, very cool. As you will be growing, I guess there will be more and more car stations (that’s how it happens usually)

  2. Hi!
    Good idea about parking slots!

    But what if customer will leave a car near his home and nobody wants to use it in this area for days

    Are you going to use staff to move car from one place to another more popular (parking slots)?

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