Car sharing is a business which demands heavy investments. Most of them are demanded for acquiring a car fleet and installing the necessary equipment. In in oder to make the picture more clear, we propose a rough estimation of the budget for the first year (Saint-Petersburg). We suggest to acquire 90 cars of different models, and we also expect Avis group to provide us with 10 additional cars. Also we have a rough estimation of the employees salaries expenses, rent of the office, etc. Quite significant investments are demanded for the marketing campaign. We suggest to place banners in various places, such as subways stations, subway trains, railway stations, airport and on the ground transport stations. Thus we will be able to reach the wide audience and attract potential customers to Zipcars
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The amount of investments needed for the first year for Saint-Petersburg as you can see on the table equals to EUR 1 465 163,5. This is the number which reflects the fact that establishing a car sharing company demands a heavy investment, especially the firs year when the car fleet and the equipment must be acquired and the technical system is to be developed.
Car-sharing in Russia 
