Team of four Master Students at GSOM has decided to start a new project of developing the marketing plan of the car-sharing company entering Russian market.
So, WHO are we?
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Kseniia |
Olya Vazhnichaya MIB-15 |
Daria Bestugina MITIM-15 |
Natalya |
WHY have we chosen car-sharing?
Car Sharing is becoming increasingly popular with its promise of personal convenience and social improvement. It is time to explore this new age where access is better than ownership.
Future of carsharing
WHAT is the plan?
Actually, the ZipCar company has really caught our atterntion, so the marketing plan will be elaborated in regard to that company.
- Analysis of the situation (Macro-/Meso-/Micro-levels)
- Strategic Plan development
- Detailed marketing strategy (Adaptation – Standardization)
- Marketing budget
- Forecasting
- Assessing outcomes
Questions & Comments are always welcome!
Car-sharing in Russia 